NÜMA: SQUISH | RELAX | REPEAT

Born from Real Struggles, Built for Real Relief

Life gets heavy sometimes—work stress, endless notifications, a million things pulling you in different directions. It piles up until your mind feels like a tangled mess.

That’s why NÜMA exists—to help you shake off the stress, lift the weight, and bring you back to a sense of lightness.

For me, it started with anxiety—mine—and watching my wife navigate the ups and downs of mental wellness. While I tried to push through and act "normal," she faced it head-on. Regular doctor visits, long waiting times, expensive care, and daily medication became part of her routine.

I saw firsthand how difficult it was—not just the financial and time burden, but the emotional toll of constantly managing it. Meanwhile, as an introvert, I took the opposite route: I hid. I avoided clinics, avoided talking about it, and convinced myself that if I just acted like I was fine, I would be.

But stress doesn’t just disappear. It lingers, it builds up, and sooner or later, it needs an outlet.

So I started asking myself:

"Isn’t there another way?"

Because while medication and therapy have their place, what about the everyday moments? The stress that hits mid-meeting? The anxiety creeping in on your commute? The frustration bubbling up at 3 AM?

What do you do right now, in this moment, to feel better?

That’s where NÜMA was born.

What Does NÜMA Mean?

NÜMA is inspired by the ancient Greek word "pneuma" (πνεῦμα)—which means breath, spirit, and life. Just like a deep breath can reset your mind, NÜMA is here to bring lightness and calm into your everyday moments.

The "Ü" in NÜMA is a smile—a little reminder to embrace joy, find relief, and smile through life’s ups and downs. Because happiness isn’t about having a perfect life—it’s about finding simple, feel-good moments in the chaos.

At NÜMA, we believe that stress relief should be easy, playful, and always within reach. No pressure, no judgment—just a little squeeze, a deep breath, and a fresh start.

SQUISH | RELAX | REPEAT

At NÜMA, we create stress relief you can feel. Our food-inspired squishies aren’t just cute—they’re designed for deep, sensory relaxation.

💛 Squeeze to Release – Science-backed stress relief in the palm of your hand.
✋ Hold to Feel Better – A physical way to let go, wherever you are.

Because stress isn’t just in your head—it’s in your body. We give you the tools to shake it off and reset anytime, anywhere.

Why Food? Because It Feels Like Home.

Food is more than just fuel—it’s comfort, nostalgia, and pure happiness. Ever noticed how a warm cinnamon roll makes you feel safe? Or how the sight of a fresh donut instantly lifts your mood?

That’s the magic we bring to NÜMA squishies.

🥐 Bright, playful designs that feel fun and uplifting.
🍞 Ultra-soft, slow-rise texture to mimic the soothing act of kneading dough or holding fresh bread.

We didn’t just make squishies. We made stress-relief snacks for your hands.

Not Just a Product—A Feel-Good Moment

NÜMA isn’t about "fixing" you. We’re not doctors. We’re not therapists. We’re here to remind you that feeling good is simple.

✨ Stressed at work? Squeeze it out.
✨ Feeling overwhelmed? Take a deep breath.
✨ Need a break? Let NÜMA be your soft reset.

No pressure. No judgment. Just a pocket-sized moment of peace whenever you need it.

Giving Back to Mental Health

Mental well-being is at the heart of everything we do. That’s why 1% of every sale goes to Headspace Australia—a leading organization providing early intervention mental health support for young people.

We believe that no one should have to struggle alone. Whether it’s through a simple squeeze or supporting real mental health resources, NÜMA is here to make sure you feel seen, heard, and supported.

What NÜMA Stands For

☀️ SQUISH – Release the tension, feel the relief.
💛 RELAX – Let go, breathe, reset.
✋ REPEAT – A feel-good habit, anytime, anywhere.

NÜMA is here to help you shake off the stress & soak up the good vibes.

Because life’s better when it feels light. SQUISH | RELAX | REPEAT. ☀️